Is it all because of the viral Dubai chocolate bar? The popularity of the chocolate bar featured all over social media certainly could be contributing to pistachio's time in the spotlight as an increasingly popular flavor with consumers. It could also be helping move the 2024 California crop. "It helps that there are pistachio products that are super popular right now. It's a hot-selling crop because the demand is so high and our industry has done a good job managing the inventory based on the crop size," says Zachary Fraser of the American Pistachio Growers, adding that its organization and the industry have also been working on initiatives to help drive demand for the nut.
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Photo credit © American Pistachio Growers
